Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JUNE 11, 2012

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). Regardless, Facebook may soon give its users the opportunity to leapfrog their status updates to the top of the pile. Investors Will be Happy.

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. Social media marketing has clearly been embraced by consumer brands.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. Moreover, one report says that Instagram advertising has potential reach of 1.63 Increase B2B sales.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JULY 24, 2018

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. Facebook Marketing Tools. Social Media Campaign Builders and Ad Monitoring Tools. That’s where these platform-specific tools can help.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Content powers social media success.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. 1) Rafflecopter.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). and how to leverage Flickr through blogs, articles, Facebook and other tools. Post it to the Facebook Wall. Share this on Facebook.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. ” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

MARCH 27, 2013

What are the best practices for advertising on LinkedIn? Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. Advertising on LinkedIn. How to set up a Successful Ad Campaign onLinkedIn by eMagine’s B2B Blog. Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 12, 2011

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. She uses the word campaign unfortunately, but otherwise it’s a helpful post.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 22, 2016

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Does your B2C demographic hang out on Twitter, Facebook, Reddit, and/or Pinterest?

Message Boards 100

Message Boards Influencer Newsletter Reddit 100

Webbiquity SMM

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# LinkedIn, Facebook). Share this on Facebook. Make sure that social media efforts are sustainable.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JULY 22, 2014

Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. How Small Businesses Can Use Social Media at Events by MyBeak Social Media.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 19, 2012

What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. ” Campaigns are gShift’s method for creating different keyword groups to track (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

JANUARY 13, 2015

Marissa Pick (no relation, though I joke that she’s my adopted cousin) outlines a handful of rules for successful B2B social media marketing, among them “knowing what to do is just as important as knowing what not to do” (“Every social media campaign needs a strategy, and it’s crucial to understand your goals.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Internet advertising will make up 25% of the entire ad market in 2015.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.”

Brands 204

Brands SEO Press Release Engineering 204