Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Advertising Campaign Cost Compete 148

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign. Once you pin a campaign, it will move to the top.

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Campaign Facebook Features Examples 186

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. In that case, the campaign results in 15 conversions.

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Campaign Facebook Advertising Library 190

Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. TikTok Ads Manager vs Facebook Ads Manager. ? Campaign Creation.

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Campaign Advertising Price Facebook 199

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Facebook Page: Get people to engage with your Facebook Page. Delivery will be the same.

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Campaign Eventful Conversation Instagram 210

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. You are likely seeing messages from Facebook about your custom audiences shrinking. Now that Apple has launched iOS 14.5

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

JULY 4, 2023

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

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Campaign Tourism Advertising Travel 186

Jon Loomer

SEPTEMBER 22, 2020

The best advertisers are organized. They can easily and efficiently find any campaign, ad set, or ad that they want. And they can easily and efficiently uncover little hidden gems about their advertising to isolate what works and what doesn’t. Campaigns with ad sets optimized for anything other than landing page views.

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Advertising Campaign Facebook Template 89

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

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Advertising Facebook Policies API 180

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. In that case, the campaign results in 15 conversions.

Campaign 148

Campaign Facebook Advertising Library 148

agora pulse

JANUARY 30, 2019

Advertising on Facebook is getting more complicated. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. The first advertising mistake is having no strategy. And how to avoid them!).

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Advertising Campaign Facebook Analysis 116

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising.

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Eventful Campaign Aggregator Facebook 197

Jon Loomer

SEPTEMBER 11, 2023

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?

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Campaign Compete Advertising Products 180

Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process.

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Campaign Facebook Advertising Process 215

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though.

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Advertising Campaign Social Media How To 145

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Advantage+ Shopping combines them in one campaign.

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Campaign URL Advertising Analytics 176

Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). This may lead to delivery issues.

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Advertising Cost Issues Campaign 181

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine.

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Advertising Facebook How To Privacy 216

Harp Interactive

MAY 15, 2018

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

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Campaign Facebook Advertising Strategy 225

Jon Loomer

MAY 21, 2023

When it comes to Meta advertising, less is more. Far too often, overcomplicating your campaigns is costing you money. Especially if you have big budgets, you have the room to make your campaigns more complex. Campaign Focus I’m not going to tell you to limit yourself to a single campaign. Keep it simple.

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Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign.

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Metrics CPM Advertising CPC 167

Jon Loomer

JULY 5, 2023

This is the best place to start with a new campaign or product. If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal.

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Advertising Strategy Cost CPA 166

Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Campaign Types Strategy Process 160

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. Custom Events. Custom Conversions are NOT Custom Events.

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Eventful Advertising Embedding Conversation 186

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 advertisers were required to turn on Value Sets within Web Event Configuration.

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Conversation Campaign Aggregator Eventful 184

Jon Loomer

AUGUST 6, 2023

Before you create a Meta ads campaign, it’s important to understand what is done at each step. This will help you better plan campaign creation. This process involves three levels: Campaign Ad Set Ad Each selection that you make will impact the options you have throughout this setup. Now set a conversion location.

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Campaign How To URL Eventful 139

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Advertising Campaign Facebook Buy 111

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Advertising Social Media Strategy Tools 105

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. First, a little refresher… What Are Evergreen Facebook Campaigns? Your campaign works great for a few days. It still works today.

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Campaign Facebook Training Survey 168

Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Campaign Features Process Conversation 179

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Facebook will optimize to get the most link clicks or opt-ins.

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Campaign Facebook Advertising Buy 167

Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.

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Advertising Skills Campaign Video 174

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Instead, advertisers found workarounds to accomplish the same thing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Is it worthwhile to run a campaign to promote your group?

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Groups Groups Facebook Metrics 184

Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. In that case, the campaign results in 15 conversions.

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Campaign Features Facebook Advertising 167

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

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Campaign Conversation Instagram Metrics 147

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Let’s simplify this. Meta’s documentation specifically mentions “skippable” videos.

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