Jeff Esposito

JUNE 10, 2011

Eleven Reasons Domino’s Turnaround Campaign Worked – let’s face it, at the end of the day I love seeing good campaigns get the light they deserve. There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook. Image - 2CHIN.

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Delicious Campaign Influencer Social Media 41

Jeff Esposito

NOVEMBER 23, 2010

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Source – Gap Facebook Event.

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Applications Education Discount Mobile 30

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. Hell it has an identity crisis and if it were a child in school, we’d all be bullies. So much like the rallying cry of the 90’s why can’t we all just get along?

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Library News Social CRM Policies 30