Janet Fouts

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Learning Facebook Business Manager

Janet Fouts

Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. Here are the highlights of Facebook Business Manager: Only one person in your organization will be the admin for your business manager account. Page Advertiser: Can create ads for the Page and view insights.

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Take McDonalds #McDStories campaign, for example.

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