Buzz Marketing for Technology
MARCH 30, 2010
How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!
Buzz Marketing for Technology
MAY 6, 2010
1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Share this on Facebook. Last week the clever folks at G.1440
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Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….
Buzz Marketing for Technology
JANUARY 30, 2013
3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). Written with Arnaud Saint-Paul, CEO of smartsy.
Buzz Marketing for Technology
APRIL 25, 2013
Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! Nor is it a conference about advertising or marketing technologies.
Buzz Marketing for Technology
SEPTEMBER 22, 2010
I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company!
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