Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

Adam Cohen

APRIL 12, 2012

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

APRIL 12, 2012

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook. Imitation is Flattery.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

SEPTEMBER 28, 2010

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Many are already pointing to Old Spice as a prime example – but the campaign was a Super Bowl ad (does it get any more “paid media” than that?)

Marketing 210

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