Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

Campaign 137

Campaign Engagement Marketing Hashtag 137

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367

Marketing Syndication Adwords News 367

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. What Types of Campaigns Can I Run?

B2B 119

B2B Advertising Campaign Statistics 119

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago.

Examples 92

Examples Campaign Discount Marketing 92

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.

Advertising 130

Advertising Platform Twitter Trends 130

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Trends 129

Trends Twitter How To Hashtag 129

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

Campaign 255

Campaign Engagement Tumblr Eventful 255

Ignite Social Media

SEPTEMBER 27, 2018

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

Twitter 120

Twitter Reputation B2B Campaign 120

The Realtime Report

FEBRUARY 27, 2014

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). million likes and @PepsiMaxUK has 59,000 followers on Twitter. Smashing Taste, No Sugar.

Campaign 164

Campaign Advertising Video Social Media 164

Mindjumpers

OCTOBER 22, 2014

Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. You don’t want to send out glossy advertisements, but messages showing a person behind the brand. Letting different employees participate in creating the Snapchat content can add some new perspectives.?And

Platform 229

Platform Brands Content Mobile 229

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance. TikTok Promote may be the answer. Then hit ‘pay.’

Overview 118

Overview Campaign Cost Organization 118

Keyhole.co

NOVEMBER 27, 2023

million Facebook (Samsung Electronics): 5 million Twitter: 706.9K million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. million Samsung India on Twitter: 2.8 million Samsung Mobile on Twitter: 12.4

Curation 52

Curation Social Media Strategy Content 52

Mindjumpers

OCTOBER 12, 2019

Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever.

Campaign 100

Campaign Social Media Tumblr Eventful 100

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. So why not make the most of them… right?

Campaign 100

Campaign Adwords Consultant Eventful 100

Pixlee

JANUARY 23, 2020

This wide reach makes it one of the main platforms most brands are looking to advertise with. If your demographic is largely comprised of the under-30 population, then it’s time to begin your TikTok marketing campaign. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok.

Advertising 55

Advertising How To Hashtag Influencer 55

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. Generate social content that demonstrates this to your fans.

Campaign 156

Campaign Social Media Retail Discount 156

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. This can be critical to properly evaluate the performance of a campaign. What Are Custom Metrics?

Metrics 214

Metrics Examples Facebook How To 214

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles.

Campaign 152

Campaign Hashtag Film Advertising 152

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 130

Reputation Tools Brands How To 130

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips? Influencer Tip.

Twitter 153

Twitter How To Hashtag Domain Name 153

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 Did you know — Netflix has 223.09

Analysis 98

Analysis Social Media Strategy Meme 98

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier.

Social Media 52

Social Media UGC Content Loyalty 52

Buffer Social

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Let’s dive in!

Campaign 75

Campaign Overview Advertising Buy 75

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

The Realtime Report

FEBRUARY 9, 2017

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’ll Be Able To Build A Bigger Audience. More Customers. Immediate Results.

Advertising 70

Advertising Social Media Campaign Platform 70

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising.

UGC 89

UGC Brands Content How To 89

Ignite Social Media

NOVEMBER 10, 2017

As social media marketing professionals, it is our job to create content that performs well and stands out among all the other festive, holiday-themed content. So, before you get those jolly old wheels turning in your head, consider these tips for planning your holiday content. #1: 1: Make a List, Check it Twice.

Content 112

Content Discount Overview Campaign 112

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. It Can Wait,” AT&T’s campaign about distracted driving.

Advertising 50

Advertising Authentication Meme Film 50

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. In addition, more than half of all Twitter users now follow more than six brands.

Twitter 169

Twitter Brands Microblogging Statistics 169

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. Video was a good medium for bringing this campaign to life.

Campaign 142

Campaign Features Video Case Study 142