yMarketingMatters
OCTOBER 12, 2019
You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. To target potential leads when hosting an event. To make high-performing content reach a larger audience.
yMarketingMatters
OCTOBER 12, 2019
You can use paid advertising to increase your reach, on an ongoing basis, or when you need an influx of reliable traffic for something specific: To build a critical mass on the launch of a new campaign. To target potential leads when hosting an event. To make high-performing content reach a larger audience.
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yMarketingMatters
JUNE 4, 2016
Twitter Opens Audience Platform Worldwide: Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. Instagram offers a range of new advertising tools to make the most of your campaigns.
yMarketingMatters
SEPTEMBER 8, 2014
If your campaign is not going as expected, take a close look at the type of traffic your social media efforts is generating. Advertising Rather than Engaging. Social media is meant to be social, which means that it cannot be used solely as an advertising platform. Aiming at the Wrong Audience.
yMarketingMatters
OCTOBER 18, 2015
Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? But Facebook isn’t only great for advertisers because of targeting — it’s also great because of the engagement factor! Vine (6-seconds).
yMarketingMatters
JUNE 4, 2013
There are many ways to go mobile: creating a responsive website (above), sending out mobile-optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together.
yMarketingMatters
OCTOBER 9, 2015
Starting this month, advertisers both large and small can run campaigns on Instagram. It uses some of the best features of Facebook’s ad structure to make it easier than ever for advertisers to target their audiences on Instagram. Instagram Ads Now Available to All Businesses. This is big!
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