Visually SM

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. That doesn’t always represent users’ opinions about something that is being sold.

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Interactive posts for social media: how to approach and engage your audience

Visually SM

In general, all the benefits of using the strategy come from the increasing need to deliver value through content, whether they are advertisements or not. Know how to turn data into efficient campaigns. A valuable aspect of interactive content on social media is the amount of data about the users that can be collected.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase.

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Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Visually SM

The best video ad campaigns tell a warm story that appeals to our emotions. One pillar of Chipotle’s advertising strategy is to let diners know the food used in its restaurants is responsibly farmed and raised. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

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Micro-content is by nature promotional, meant to encourage an action or elicit an emotion from a consumer, but is not an outright advertisement. As technology became more sophisticated, photographs became a feature of trade cards, and the advertising component became more subtle. Baseball cards. Since 1886. Since 1953.

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