Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies. Consistent branding in the digital age requires constant monitoring, responding and generating content on a regular basis.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. They set the trends for the industry.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. The advantage here is, or should be, full integration with all advertising activities. It requires creativity, experience with a variety of platforms, and very good communication skills.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Find out where they are advertising their products. Learn who your competitors are.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. You can see that without consumer feedback, advertising is mostly one entity (the seller) talking at another (the consumer). I explored that today in my “From I am Media to I am Advertising&# blog post. Ideas and good products spread faster.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

AUGUST 25, 2010

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more. It alone is not the only marketing solution.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

AUGUST 24, 2011

Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. You pay Google for advertising your sales funnel each time a web surfer clicks on your advertisement. Verify that the traffic promised to you is accurate (check traffic stats). What should you look out for?

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 28, 2010

The main appeal of most things that take off on the internet is that they were made because someone wanted to make them, not because some movie studio is trying to make a few extra dollars by trying to take advantage of cheap advertising. Viral content marketing is and should be the topmost priority of any online marketing campaign.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Social media can be seen as a tool for a marketer, but not a static one like an advertisement. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 12, 2010

When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Thats if you a marketer or just out there to boost your ego. being what it has become.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. Run a Creative Campaign. San Francisco, actually.

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! Then get fans and followers and advertise to them via facebook status updates and twitter tweets.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. It builds a momentum impossible through traditional advertising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action. Personally, I also feel that the best products market themselves.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103