Jon Loomer

FEBRUARY 18, 2024

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. Yes, he found great results with a traffic campaign. Might he actually get better results from a traffic campaign?

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Jon Loomer

JANUARY 21, 2024

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. The post It’s Easy to Create Campaigns Now appeared first on Jon Loomer Digital.

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Jon Loomer

JULY 4, 2023

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

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Jon Loomer

MARCH 1, 2024

It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns. This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found.

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Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Jon Loomer

OCTOBER 16, 2023

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

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Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Jon Loomer

SEPTEMBER 11, 2023

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?

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Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Advantage+ Shopping combines them in one campaign.

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). This may lead to delivery issues.

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Social Media Strategies Summit

NOVEMBER 30, 2022

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

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Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. I’m not going to claim to be a TikTok advertising expert. Campaign Creation.

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Jon Loomer

MAY 21, 2023

When it comes to Meta advertising, less is more. Far too often, overcomplicating your campaigns is costing you money. Especially if you have big budgets, you have the room to make your campaigns more complex. Campaign Focus I’m not going to tell you to limit yourself to a single campaign. Keep it simple.

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Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

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Audiense

SEPTEMBER 18, 2023

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

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Jon Loomer

OCTOBER 11, 2023

Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. The post Campaign Objectives for Conversions appeared first on Jon Loomer Digital. When promoting a conversion event, you could technically use one of three objectives: 1. Which should you use? Use Leads for any type of free form completion 3.

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Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though.

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Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign.

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Jon Loomer

JULY 5, 2023

This is the best place to start with a new campaign or product. If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal.

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Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 advertisers were required to turn on Value Sets within Web Event Configuration.

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Social Media Today

JANUARY 6, 2024

A new option for your X campaigns.

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Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. After selecting your desired outcome (the objective), the advertiser will be guided to the most optimal set-up. The overall design doesn’t. The New Objectives. Engagement. App Promotion.

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Jon Loomer

MARCH 1, 2022

conversion campaign creation has been rolled out to some advertisers during the past several months, but not everyone has it. If you have Advantage Plus, you’ll know it when you create a Purchases campaign in ODAX or a conversions campaign during the old objective selection method. Advantage+ (or Advantage Plus?)

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Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. Custom Events. Custom Conversions are NOT Custom Events.

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Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.

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The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Naturally, you won’t want to take things too far with your campaign, as some others have done. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’.

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Social Media Today

JANUARY 6, 2024

A new option for your X campaigns.

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Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Advertisers often use them interchangeably, but they are very different things. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. If not, go there.

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Jon Loomer

SEPTEMBER 22, 2020

The best advertisers are organized. They can easily and efficiently find any campaign, ad set, or ad that they want. And they can easily and efficiently uncover little hidden gems about their advertising to isolate what works and what doesn’t. Campaigns with ad sets optimized for anything other than landing page views.

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Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Ignite Social Media

FEBRUARY 19, 2024

Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Why Campaigns Want Access to Influencer Audiences A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic.

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Jon Loomer

AUGUST 6, 2023

Before you create a Meta ads campaign, it’s important to understand what is done at each step. This will help you better plan campaign creation. This process involves three levels: Campaign Ad Set Ad Each selection that you make will impact the options you have throughout this setup. Now set a conversion location.

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