Social Media Strategery
MARCH 1, 2018
In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. Thanks to the popularity of native advertising and the shrinking of editorial departments, this pay-for-play approach is becoming more prevalent, and sadly, more accepted.
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
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Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.
Social Media Strategery
SEPTEMBER 18, 2011
Public Relations vs. Advertising. Advertising and Public Relations have been engaged in a love-hate relationships for decades. For years, advertising has been the big brother in this often tenuous relationship. For years, advertising has been the big brother in this often tenuous relationship. Earned media vs. Paid media.
Social Media Strategery
DECEMBER 24, 2009
advertisement for children to call Santa misprinted the telephone number. This year, we developed and implemented their social media campaign, including all of the social media engagement described above as well. It all started back in 1955 after a Colorado Springs-based Sears Roebuck & Co.
Social Media Strategery
AUGUST 18, 2010
Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier.
Social Media Strategery
AUGUST 8, 2010
Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Some hints to identify the right one [link to post] – Posted using Chat Catcher [link] Foursquare Check-In Campaigns: Worthwhile for Consumers? Train and educate them.
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