Small Business Mavericks

MARCH 20, 2012

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. Pay-per-click is no different.

Small Business 101

Small Business Paid Search Compete Advertising 101

Small Business Mavericks

OCTOBER 2, 2014

In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. ad campaigns. Online and Offline Marketing and Advertising marketing strategies marketing strategy online health strategies tactics' Strategy Must Be Secondary. customer satisfaction.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

MARCH 5, 2012

For that matter, how do you measure the success of an online social media campaign? Where the two business models do differ is in advertising. Today, there are many offline businesses also engaging in pay-per-click advertising. Today, there are many offline businesses also engaging in pay-per-click advertising.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

AUGUST 3, 2011

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Being the top spender in your market segment may mean that you lose money on your advertising. PPC is like any other advertising medium.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

MAY 19, 2014

PPC Hero suggests a display campaign audit looking at placements, reach & frequency, and targeting. Without a regular assessment of what is working, you can waste a lot of time and money on a failing campaign trying to keep it alive. PPC for Small Business basics of ppc management monthly tasks ppc advertising ppc managers'

CPA 98

CPA Small Business Analysis Campaign 98

Small Business Mavericks

JULY 29, 2013

That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). This could make a big difference for some advertisers. Since your quality scores is based on three key factors noted above, you should spend some time analyzing your AdWords campaigns to see how you stack up. Ad Relevance.

Adwords 111

Adwords Report Google Small Business 111

Small Business Mavericks

FEBRUARY 29, 2012

A good example is any advertising copy, press release, or social media marketing engagement. Keywords are also important when engaging socially, or writing advertising copy. There are many small business owners who complain of failed marketing campaigns (and coupons are again a good example here). SEO is still important.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

JANUARY 15, 2016

Before you start your social media campaign, you should identify your primary objective. Driving your social media campaigns toward a sales-oriented posture can making measuring for ROI easier. Unless you can directly tie your increased revenues to your social media campaign, measuring ROI is difficult. There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

MAY 10, 2012

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. Your ad unit has failed to deliver.

Conversation 87

Conversation Widget Cost Statistics 87

Small Business Mavericks

JUNE 24, 2014

Smart Facebook Advertising. Other Paid Advertising Platforms. Reddit Advertising. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. Social Media Scheduling. Niche-Relevant Communities.

How To 87

How To System Reddit Loyalty 87

Small Business Mavericks

JULY 18, 2013

Pay per click advertising is tedious work. That means you must run a PPC campaign and take notes. PPC for Small Business click-throughs conversions keywords pay per click advertising PPC' You have to ensure that every keyword you invest in pays its way. How do you do that?

Small Business 105

Small Business Conversation Advertising Cost 105

Small Business Mavericks

JANUARY 28, 2012

Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

DECEMBER 4, 2011

Email marketing campaigns, according to some skeptics is dead. Since not many people use or read newspapers much anymore, the traditional way of advertising is far less effective today than in the past. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon for a Lobster dinner (my favorite!).

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

FEBRUARY 21, 2012

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. It’s a first-come-first-served basis limited to 10,000 businesses, and those who do sign up will receive $100 in free advertising credits. New advertising options can be good news for marketers.

Adwords 105

Adwords Platform Twitter StumbleUpon 105

Small Business Mavericks

MARCH 17, 2015

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s a very common mistake you don’t want to make.

Paid Search 70

Paid Search Journal Small Business Campaign 70

Small Business Mavericks

DECEMBER 16, 2015

They need to be able to think ahead, plan content around your promotional campaigns, and hold it all together. There are a lot of moving parts in any content marketing campaign. Place one member of the team in charge and let him or her manage the others as well as the process. If not, you should drop the dead weight.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

FEBRUARY 21, 2013

When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results. ” It’s an old marketing truth that is still relevant. Analytics measures results.

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

AUGUST 14, 2014

As time goes on, you add more insights as you get data from ad campaigns, site analyses, etc. Online and Offline Marketing and Advertising buyer persona empathy map marketing planning sessions' It is an ongoing exploration of what is going on inside your customer’s head.

How To 93

How To Marketing Sample Samples 93

Small Business Mavericks

NOVEMBER 1, 2012

Nor is it all about driving traffic and conversions with pay per click advertising. Pay per click advertising can teach online marketers how to be better search engine optimizers. Use that information to strategize your organic search campaigns. For starters, you can use PPC for keyword research.

SEO 93

SEO Mobile Engineering Organization 93

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Google AdWords campaigns. Does it include a particular demographic? If so, how do you reach that demographic? Search engine optimization. Facebook ads.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

JUNE 5, 2014

Are they prepared for questions on current promotions and campaigns? Online and Offline Marketing and Advertising customer experience customer lifetime value online marketing siloed organizational problems' Do your actual hours match the ones posted on the door? Does your sales staff have an understanding of your social media presence?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

NOVEMBER 13, 2014

This time he was commenting on his realization that the combination of Bluetooth & smartphone has made people leave the radio audience and the advertisers are going to have to adapt. To be precise, he actually predicted it eight years ago, thinking that city-wide wifi would be what replaced local radio.

Small Business 102

Small Business Meeting Campaign Advertising 102

Small Business Mavericks

DECEMBER 26, 2011

Consider how you want to advertise your business such as online, radio, television, newspapers and the simple newsletters or e-letters. Implement a plan for texting, email campaigns, phone apps or video chat. New technological advances need to be considered as well.

Small Business 98

Small Business Newsletter Advertising Campaign 98

Small Business Mavericks

JULY 30, 2014

To quote Mr. Lolk: I often get asked: “How can that advertiser get such a high position? They have spent time over the last couple of years optimizing their AdWords campaigns to perfection. I know for a fact they have lower margins than me and I can’t even afford it! ”. I will tell you why.

Adwords 93

Adwords Construction Journal Small Business 93

Small Business Mavericks

JANUARY 7, 2015

It’s easy to think that everybody is excited about the campaigns that have been taking up your time, but people don’t see things this way. Online and Offline Marketing and Advertising CES marketing flops mobile marketing online marketing strategy' We all are limited to our own perspective until it gets gently expanded.

How To 70

How To Mobile Cost Advertising 70

Small Business Mavericks

DECEMBER 20, 2013

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search.

Metrics 101

Metrics Paid Search Small Business Organization 101

Small Business Mavericks

JANUARY 23, 2012

They are not placed in these areas for practical purposes; they are being used as part of a consumer education/branding campaign by marketers, particularly the big national brands. The cost to advertise in these publications is often prohibitive for small businesses – you can get around it.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

JANUARY 22, 2012

People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand. Smart marketers may be able to take advantage of this increased activity by incorporating the photos taken by customers into their various online activities.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

JUNE 27, 2011

But before you go out and start implementing these techniques in your marketing campaigns, there is one thing you have to do before you start seeking the viral in viral marketing. Viral marketing is nothing more than word of mouth advertising at near lightning speed. Newsletter. Trust me, these techniques all work. That’s true.

Widget 101

Widget Newsletter Campaign Advertising 101

Small Business Mavericks

DECEMBER 27, 2011

You will be surprised at how effective videos are on your marketing campaign. A world of information is right at your fingertips so why not use it to optimize your business presence on the internet. With a new year upon us, now is the perfect time to try something new.

YouTube 150

YouTube Project Video SEO 150

Small Business Mavericks

AUGUST 19, 2015

Pay-per-click advertising. Television advertising. Don’t confuse, however, channels with campaigns. A single marketing campaign could include multiple channels. A single marketing campaign could include multiple channels. Some of your channels might be used only for certain types of campaigns.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

JANUARY 19, 2015

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Online and Offline Marketing and Advertising customer service customer support marketing marketing strategies'

Marketing 70

Marketing How To Training Strategy 70

Small Business Mavericks

NOVEMBER 20, 2014

Pretargeting is the new real-time — big data is making it possible to predict which advertising will be of interest to shoppers while they are still in the “just looking” phase. If your website is not responsive and ready for the small screen, they are going to go to another site. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102