Sherrilynne Starkie

JULY 19, 2019

LinkedIn is adding three new advertising features plus an optimized click pricing option. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. It’s time to celebrate World Emoji Day.

News 236

News Social Media Discount LinkedIn 236

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Why is Earned Media Important?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JULY 19, 2014

Now advertisers have a new way to manage Facebook ads on the go. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Facebook says its expects the new feature to be available to all advertisers by the end of the summer. Ads Manager is now available on mobile devices.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 30, 2016

This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues. Initially this test will support campaigns driving website clicks or conversions, or video views. This trial includes selected advertisers in the US, UK, Japan, and Australia.

Twitter 150

Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

MAY 30, 2018

Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer. May 30, 2018. May 30, 2018.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

JUNE 29, 2014

7 Analytics Tools to Track Local Campaigns. Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. 8 of the Best Tools to Understand Your Social Media Traffic.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

OCTOBER 25, 2018

It should be included as part of all Facebook campaigns. These are designed for performance advertisers and feature call-to-action banners. It will have visual communication features like Camera at the top so users can easily capture and share selfies. Features are being rolled out in phases. — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

APRIL 3, 2015

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. Featured Headline advertising Facebook Marketing video' The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

MAY 11, 2013

We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented. This article was originally published on Thornley Fallis.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 11, 2013

Their main purpose is add value for advertisers by grouping properties under one banner but participating bloggers are required to follow certain standards, such as never plagiarizing and always disclosing commercial and other interests on their blogs. Networks like BlogHer , and the YummyMummy Club go some way towards bridging this gap.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

MARCH 2, 2020

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! Sometimes known as publicity, media coverage is not advertising. What is Media Coverage and Why Does it Matter? Contact Me!

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

It’s when PR meets advertising meets direct response meets ecommerce meets sales. And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Ok, so what is integrated digital marketing?

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

SEPTEMBER 23, 2019

Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube. Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now advertisers can upload multiple video creatives into a single campaign.

YouTube 30

YouTube Campaign Video Cost 30

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Planning & Project Management Efficient execution and effective campaigns. Digital Advertising. It also explains why each is needed and they are all used. Skills Why How. Writing A foundational skill required to convey ideas, persuade and build influence.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 3, 2018

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Certainly, in terms of my own experience, pay per click advertising is a place where this agility is necessary and highly effective. Examples include driving traffic to the website, driving sales inquiries.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Additionally, it includes ‘native advertising’, or advertorial. It’s a strategy that Thornley Fallis uses to good effect in many campaigns.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

DECEMBER 11, 2017

It provides fantastic insight to guide content and advertising campaigns. LinkedIn’s Website Demographics is a free tool that allows website owners to monitor which LinkedIn users are visiting. Hubspot has published this great tutorial on how to implement this new analytics tool.

LinkedIn 62

LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

AUGUST 1, 2018

In an effort to boost advertising revenues, the program links brands with top popular creators to appear in ads or provide advice on creative campaigns. Snapchat’s new pilot program ‘Snapchat Storytellers’ is partnering businesses with its best content makers. Instagram launches status indicators.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

DECEMBER 27, 2020

These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. YouTube uses machine learning to maximize the reach of video ad campaigns. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent.

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

SEPTEMBER 10, 2018

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. MDG Advertising recently published this infographic which lays out a four-step process for measuring social media ROI. The key to success is context.

ROI 150

ROI Social Media How To Survey 150