Josh S Peters

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Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?

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Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Open a PPC Campaign . If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds. Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com.

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Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Josh S Peters

The Horizon Media Social Media Strategy department has been working with BuzzFeed for a while already.Maybe this is a presumptuous, but I would like to think that some of the stellar campaigns I’ve created with them, on behalf of my clients, has played at least some small role in helping make this happen.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Align social activities with PR, advertising, SEO, etc to help focus on key ideas and get the coverage and sharing needed to give your content a social boost. Check the existing SERPs for your brand and products (both logged in and out of Google) for social campaign or social media optimization opportunities.

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The GAP, ROI, and Awareness

Josh S Peters

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels.

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