Jeff Esposito

JUNE 10, 2011

Eleven Reasons Domino’s Turnaround Campaign Worked – let’s face it, at the end of the day I love seeing good campaigns get the light they deserve. The side effects and cancer risk is huge so big ups to the CDC for this campaign. This post calls that out in some lovely terms. Image - 2CHIN.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

OCTOBER 18, 2013

For example, Flo from Progressive Insurance and Doug from Ford are both marketing personas but so are the hundreds of buyer personas created during the research phase of almost all campaigns. Nokia used this technique during their Somebody Else’s Phone campaign. Nokia used this technique during their Somebody Else’s Phone campaign.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. This post contains video; click here if you are having trouble viewing. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. Think about how targeted the campaign was?

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. Well…obviously an integrated campaign is most effective, but I’m certainly biased.

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it. But that’s pizza. This is peoples’ lives. BP has not gone that route yet.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31