Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Jon Loomer

MARCH 1, 2024

It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns. This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found.

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Jon Loomer

OCTOBER 16, 2023

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

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Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Advantage+ Shopping combines them in one campaign.

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Jon Loomer

NOVEMBER 7, 2022

That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager. I’m not going to claim to be a TikTok advertising expert. Campaign Creation.

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Jon Loomer

OCTOBER 11, 2023

Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. The post Campaign Objectives for Conversions appeared first on Jon Loomer Digital. When promoting a conversion event, you could technically use one of three objectives: 1. Which should you use? Use Leads for any type of free form completion 3.

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Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). This may lead to delivery issues.

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Audiense

SEPTEMBER 18, 2023

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

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Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though.

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Jon Loomer

JULY 5, 2023

This is the best place to start with a new campaign or product. If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal.

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Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

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Social Media Strategies Summit

NOVEMBER 30, 2022

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

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Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign.

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Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Social Media Today

JANUARY 6, 2024

A new option for your X campaigns.

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Social Media Today

JANUARY 6, 2024

A new option for your X campaigns.

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Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 advertisers were required to turn on Value Sets within Web Event Configuration.

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Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. After selecting your desired outcome (the objective), the advertiser will be guided to the most optimal set-up. The overall design doesn’t. The New Objectives. Engagement. App Promotion.

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Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.

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The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Naturally, you won’t want to take things too far with your campaign, as some others have done. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’.

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Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Advertisers often use them interchangeably, but they are very different things. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. If not, go there.

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Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options. .”

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Social Media Today

DECEMBER 21, 2018

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements.

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Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Social Media Today

SEPTEMBER 24, 2020

Reddit's looking to give advertisers more control by adding new tiers of ad types which focus on providing varying levels of brand safety.

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Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

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Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign. Once you pin a campaign, it will move to the top. Is This New?

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Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. During this time, it’s going to be easy to blame iOS 14 for every poorly performing campaign. So, what’s happening now?

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Social Media Today

APRIL 22, 2020

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process.

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agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

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Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

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