Dave Fleet

JANUARY 26, 2021

Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. Regulators and tech companies have made some progress to create better transparency but it’s a drop in the bucket.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

JULY 20, 2010

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. As they put it, “As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action.&#. Not a PR agency, or a social media agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

DECEMBER 4, 2017

Everything from low-end contesting to flashy creative to interruption focused advertising became fair game on social platforms. It would also be a mistake to say that the shift towards a more advertising-driven social media landscape was all negative.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

OCTOBER 14, 2010

A shift from campaigns to long-term engagement. Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Shifting from campaigns to engagement. Silo-busting.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

APRIL 5, 2012

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. But I won’t.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. However, it’s far from the only one; in fact it’s one of many.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

DECEMBER 4, 2017

Everything from low-end contesting to flashy creative to interruption focused advertising became fair game on social platforms. It would also be a mistake to say that the shift towards a more advertising-driven social media landscape was all negative.

Social Media 150

Social Media Platform Communities Advertising 150