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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed?

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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. Yes, he found great results with a traffic campaign. Might he actually get better results from a traffic campaign?

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Common Ad Set Optimization Mistakes Advertisers Make

Jon Loomer

The path to successful Meta ads campaigns isn’t always a clear one. And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. Anything you’d add?

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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. The post It’s Easy to Create Campaigns Now appeared first on Jon Loomer Digital.

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Key to Consistent Advertising Success

Jon Loomer

It goes beyond the best practices and standard strategies or knowing how your favorite guru sets up their campaigns. This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.