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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Experts outline key content marketing trends for 2014 by The Guardian. ” Don’t copy your competitors—be the source they try to copy. 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226
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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Are they on social media? Social Integration: Are social media follow buttons included on site pages?

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. However, Paul May, founder of Buzzstream made a case at Content Marketing World 2013 that it’s a best practice for earning the SEO credit you deserve.

Content 72
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Jonathan decided he had to spin into action.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.).

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45 Marketing Tools to Consider for 2017

Razor Social

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. You do need a Google AdWords account but that doesn’t force you to advertise. BuzzStream. Social Media. AdEspresso.

Tools 40