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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Website Authority: What is the website’s pagerank and Mozrank, as a limited measure of how established and trustworthy they are in the eyes of Google? BuzzStream. Is their customer base growing?

Analysis 106
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An Introduction to Social Media for Business

Sprout Social

billion on social media advertising in 2015. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Answers Yahoo!

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 40
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Market saturation brings lots and lots of experts , many of whom think Twitter is a shiny new object and are ready to write books, charge $2000 for conferences where they promise TWITTER TIPS AND TRICKS THAT NOBODY HAS SEEN BEFORE (in caps!),

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). .