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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? What About SWOT Analysis?

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

Content 72
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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. billion on social media advertising in 2015. sponsored.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. You do need a Google AdWords account but that doesn’t force you to advertise.

Tools 40