Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JULY 23, 2013

If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. If you come across online advertisements touting “1,000 Backlinks for $14.00” or some similar offering, run—don’t walk—away. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. And yet – 80% of brands advertised on social media sites in 2014. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 26, 2012

Derek Gordon notes that “From newsletters to advertising, PR to social media, it’s no secret that a good marketing strategy leverages every available channel to drive traffic to Web sites…And all it really takes is (an) old mantra: work together,” and supplies some excellent tips for what is, effectively, WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 10, 2011

Debbie Hemley offers “26 practical ways to use good content for your Facebook pages, everything from A to Z,&# literally–starting with Alltop and business updates and running all the way through YouTube and Zen. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Highly creative AND useful!

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 13, 2015

how to set up a Facebook page for lead generation and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Social networks are in business and want you to be successful in your advertising”), and Deb Weinstein. 30+ Ways To Use YouTube Effectively by Small Business Trends.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. I love it.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 5, 2013

The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. State of Search ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Deloitte University Press ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

SEPTEMBER 8, 2010

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. While 28% of U.S. Social media stats in video form. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

NOVEMBER 6, 2013

And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest. Quality links also come from event sponsorships and industry association websites.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Turn B2B Buying Into a Social Experience by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

JUNE 6, 2011

A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Marty Weintraub is president of aimClear , an Internet-focused Advertising Agency. Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Statistics 219

Statistics Research Social Media B2B 219

Webbiquity SMM

APRIL 20, 2021

Or that 93% of social media advertisers use Facebook ads regularly. YouTube also has huge, under-utilized B2B potential. But marketers are justifiably concerned about marketing in the YouTube “neighborhood.” But YouTube draws 300 times as much traffic as Vimeo, and 10,000 times more than Wistia.

B2B 222

B2B Social Media Vimeo Brands 222