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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

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Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. Even without a big blinking “BUY ME!”

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