What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
Navolutions
MAY 30, 2013
Based on the premise that a company’s Facebook fan is likely to shop more, buy bigger, and advocate more than a non fan, the study found that your average Coca-Cola Facebook fan is worth $70.16, while your average McDonalds fan is valued at more than twice that, at $182.98. Even without a big blinking “BUY ME!”
Let's personalize your content