The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. Paid is anytime you pay to leverage a channel to get your message out. Owned is a channel / platform you control.
178 
Let's personalize your content