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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Buy Now” buttons start appearing in Tweets. Is Twitter shopping finally here? re/code).

News 173
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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Twitter acquires password startup Mitro – Twitter acquired small password security startup Mitro, with plans to keep the team but not the product; Mitro’s product will live on as an open source project (TechCrunch). Any social media updates that we missed? Let us know in the comments below.

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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Facebook plays favorites with autoplay video feature – Facebook’s new video autoplay function shows videos more or less prominently depending on the source; Facebook videos shared by friends will play automatically, but videos from YouTube or other sites will be displayed “more subtly” (Adweek).

News 156
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Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite

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Now, it's no longer these big advertising holding companies that are doing the acquisitions. In fact, Business Insider published an article yesterday titled, Consulting firms, cloud companies, and publishers bought more marketing startups in 2016 than the major ad agencies. They're not buying Silicon Valley. . branded content.

Startup 40
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How Much Does Social Media Influencer Marketing Cost?

Buffer Social

Instagram tends to be the top choice for social media influencer marketing, followed by YouTube and Snapchat. Traditionally, brands look at the potential reach of an advertising channel to decide how much to pay for an advertisement. Furthermore, YouTube videos are often longer than Instagram videos. for their campaigns.

Cost 111
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Disruption, Disruption Everywhere

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This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) I thought back to when Mirum (which used to be Twist Image) was a startup. When you're a startup, the general posture that you bring to business is that you are the ones doing the disruption. That's critical.

Startup 40
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Stop Being A Digital Immigrant

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Brands tend to look at startups that shoot to billion dollar-plus valuations and wonder how they can be more like that. Most importantly, they connect (in their language, communication, marketing and advertising) by having team members that aren't just current on digital marketing trends, but these kinds of team members who know no other way.

Adwords 40