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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Zero brand visibility equals zero brand revenue.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

People need to be aware of your brand to buy your products and services. Consider this, 59% of shoppers prefer to buy from brands familiar to them. Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Zero brand visibility equals zero brand revenue.

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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

You will likely listen to your friends and buy from that brand. In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. With sports content dwindling during quarantine, the brand capitalized on people’s eagerness for the return of NFL games to create a campaign that drove engagement. .

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Million Facebook Friends Body Slam Sports Broadcasting. UFC – the hot sport of the moment – bypasses the mainstream media and takes to Facebook to broadcast some of its fights. Brian Solis: Malcolm Gladwell, Your Slip Is Showing.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.