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How to Measure Social Media ROI for B2B Brands

Oktopost

How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

ROI 174
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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

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A Look at TikTok Commerce in 2022 

Ignite Social Media

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape regarding entertainment. When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort. Let’s get together and let me show you or your social media team on a FREE WEBINAR ” Three Easy Steps to Get Your Social Media Budget Approved and Your Boss OFF Your Back!

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B2B Social Media Strategy for a Post-COVID World

Oktopost

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. WHY should your audience care that you are on Facebook or any other social network? You don’t expect free advertising. Who is your target audience?

Feed 167