Small Business Mavericks

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Paid Social Campaigns vs Paid Search

Small Business Mavericks

Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. Target users within the network you want them to share in (eg.

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Pins to Purchases: Using Pinterest for Your Business

Small Business Mavericks

Over the past several months you have undoubtedly heard the hype of Pinterest, America’s newest hot social network. When a user pins your item to a board, it essentially acts as a virtual reminder of “buy this later.”. Optimize Your Account. Include fun and interesting pins that don’t promote your company or products.

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Tandemizing Your Content Marketing

Small Business Mavericks

Will you engage in social networking ? What about pay-per-click advertising ? The ultimate goal is to get your audience to buy something. First, you need to outline what content strategies you are going to employ. For instance, Will you have a blog ? Will you have a newsletter ? Do you need a QR code ? Your Sales Funnel.

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

It’s the best search engine marketing money can buy. Pay per click advertising – For a quick response, spend your money on PPC. Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Make sure it is optimized to receive search engine traffic.

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Social Media: The New Word Of Mouth

Small Business Mavericks

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Want to buy a car? Interested in buying a product – any product? Looking for real estate?