Adam Sherk
JULY 13, 2010
I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?
Adam Sherk
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.
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Adam Sherk
NOVEMBER 16, 2010
For most publishers the conversion goal is usually a click on an advertisement. Tips to increase CTR / clicks on advertisements. Ads inside the content work best – you know why print advertising is still flourishing? Thanks to contextual advertising, text ads have become incredibly well-targeted to the content on the page.
Adam Sherk
JUNE 29, 2010
If we discard trend worlds like a pair of of shoes everyone seems to be buying, and we are constantly thinking up new ways to say things… new catch phrases that will just wind up on this list five years from now… what is ultimate the solution to our speak? Which do you prefer? What Horrible Things Did Time Magazine Do in 1964?
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