Sherrilynne Starkie
MARCH 1, 2018
There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Certification requires advanced competency in the following: Facebook Certified Buying Professional. Selecting and using Facebook advertising objectives.
Sherrilynne Starkie
FEBRUARY 18, 2020
And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It’s not advertising. Why is Earned Media Important? Earned media is one of the four pillars of digital marketing success alongside the owned, shared and paid media pillars.
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Sherrilynne Starkie
DECEMBER 6, 2017
They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code.
Sherrilynne Starkie
AUGUST 15, 2018
I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. They still don’t.
Sherrilynne Starkie
MARCH 26, 2018
Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. followers . Listly by Sherrilynne Starkie. Follow List.
Sherrilynne Starkie
JANUARY 28, 2019
The media are reporting on it. Customers stop buying. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” He says that Facebook gathers user data for operations and security, and users decide if it can be used for advertising. Share prices fall.
Sherrilynne Starkie
JANUARY 11, 2013
She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?
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