Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

SEPTEMBER 24, 2012

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. Here are some of the main points: Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives.

Marketing 198

Marketing Advertising Policies Activities 198

Mindjumpers

OCTOBER 4, 2010

With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. You get advise on how to wear the different garments and you just have to click on the garment to buy it. Here is another great use of some of these elements. So what’s that?

Fashion 187

Fashion Disqus Buy YouTube 187

Mindjumpers

JANUARY 25, 2011

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. Advertisers would then have to flag the content as inappropriate in order to not having it featured. Social Media for Business.

Facebook 254

Facebook Sentiment Advertising Feed 254

Mindjumpers

JANUARY 9, 2015

Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Social Shopping – 2015 will probably make you consider adding social “buy buttons”.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. Do we have the necessary insights and knowledge about the media? What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JULY 30, 2010

Word-of-mouth has always existed, long before online media did. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. We know that people talk to others about products, brands and services. And so has word-of-mouth marketing.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

AUGUST 31, 2010

Learn where your customers live on key social networks. Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Do you use social media and the proper tools to measure, engage and act? People use social media. Blogs are hubs of social media marketing activities. Do you know how effective word of mouth is? You also need to be able to act upon them.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. That has always been the purpose of advertisement and the same goes for your social content. People don’t buy what you do; they buy why you do it.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

JULY 12, 2010

Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

JULY 20, 2012

Facebook’s current Like button is a great tool for advertisers to figure out things such as target demographics and popular trends on Facebook. But when Facebook users ‘like’ a post or a product, it doesn’t necessarily indicate an intent to buy. How Advertisers Are Using Facebook Ads [Infographic]. Marketing prospects.

Brands 217

Brands Adwords Facebook Policies 217

Mindjumpers

APRIL 9, 2015

As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.

Content 100

Content Sports Case Study Social Media 100

Mindjumpers

JULY 20, 2011

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. The Impact of Social Media.

Company 270

Company Social Media Survey Exercises 270

Mindjumpers

OCTOBER 24, 2013

Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. It knows the people who buy its products are interested in the fun things. As with any social media platform, consistency is key. Social Videos – Why, Where And How?

Tips 211

Tips Real Estate Software Retail 211

Mindjumpers

FEBRUARY 26, 2015

The need to set your brand apart from the noise of social media has never been more urgent and the only way to stand out is to produce localised custom content that adds value for your customers by educating, helping and/or entertaining. They want relevant custom content. Facebook’s decline in branded organic reach.

Content 100

Content ROI Advertising Engagement 100