Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% OK last one here.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Big media brands dominated the Web. Comcast said it would buy NBC. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Media has historically been one of the least efficient disciplines on the planet.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. You don’t know this but you are really driving the train.

Mobile 237

Mobile Retail Smart Phone Training 237