Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Betting on News, AOL Is Buying The Huffington Post.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

DECEMBER 2, 2010

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages. Again, is this bad?

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105