Akamai Marketing
SEPTEMBER 13, 2011
Audiences can be purchased : Think about buying an email list or a direct mail list. Having a large audience is important in the advertising world. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. You advertise TO an audience. This is an audience.
Akamai Marketing
SEPTEMBER 10, 2013
Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” And it sounds so much easier than say, simply buying an ad. social media' We act almost instinctually.
Akamai Marketing
JANUARY 15, 2013
Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.
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