Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. The answer is: yes.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. Building your business to social scale and turning it into something truly valuable will only be about the brand's commitment to truly put in the long, hard work and time required to build substantive relationships. native advertising. paid advertising.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : The world of advertising is changing. Lacy : You view this as a social graph and you see this as a multi-decade process. There was a similar thing in 2006 when Yahoo was going to buy the company. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Zuckerberg : Correct.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. What great examples of businesses doing this well do you have?

Foursquare 150

Foursquare Analysis Consultant Mobile 150