Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. These tools help companies evaluate and determine consumer attitudes, brand perception and purchase intent from different forms of online advertising.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. I don't want to play Mafia Wars, buy a cartoon pig or anything else. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Not an overwhelming participation rate. Facebook is annoying as $#@!

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

JULY 7, 2010

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Great post.

Social Media 251

Social Media Klout Influencer Feed 251