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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

Sentiment 115
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How to Measure Social Media ROI for B2B Brands

Oktopost

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Brand awareness/brand sentiment. With some, you can even perform a sentiment analysis. How to Measure ROI in Social Media.

ROI 174
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Programmatic Advertising Creative. Winter Is Coming.

Twist Image

Software eats the world. Software is knowing on the door of the advertising world, and many are none-too happy about it. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea."

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Sentiment scoring remains an inexact science.

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How marketing automation empowers your team, and whole org

Sprout Social

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

Team 109
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10 metrics to track influencer marketing success in 2024

Sprout Social

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement. It can also give you metrics based on your competitor’s activities.

Metrics 100
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Increase Profits With Smarter Trade Promotions

The Realtime Report

However, despite companies’ sentiments, many would be better off staying at home. The average person spends 590 minutes a day exposed to advertising , and the grocery store is no different – these sale signs are everywhere. This means “buy one, get one free,” “2 for $4”, and any other offer showcased on aisle end caps.

Retail 79