Buzz Marketing for Technology

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IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. Not so when media planning and buying is informed by Social Media. Optimizing media choices.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. advertising. November 2004.