The Social Media Incubator

OCTOBER 20, 2011

A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients.

YouTube 106

YouTube Social Media Statistics ROI 106

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Once you know what your audience is looking for online, you can help them find it easier by tailoring your ads to entice them to buy your products. Seven out of 10 B2B buyers watch YouTube videos before purchasing.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

MAY 13, 2020

And advertisers can stand to learn a few things from them. Lorenz traces its social media etymology way back to 2011 on YouTube. YouTube pays its Partner Program creators for anywhere from $2 to $34 for every 1,000 video views. YouTube just nabbed glamour Instagrammer James Charles to star in an original series.

Influencer 145

Influencer Trends Marketing Guidelines 145

SocMed Sean

APRIL 28, 2017

In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting!

Social Media 210

Social Media Advertising Issues Products 210

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. Don’t be afraid to pitch ideas that haven’t been done before just because you’re afraid you won’t secure buy-in. Trust that you are the ultimate expert of your community.

Report 107

Report Brands Library Sentiment 107

Hootsuite

JULY 7, 2022

Many believed only celebrities had enough star power to make people buy products. You’ll want to save some of your marketing budget to run paid advertising on social media. Great places to start are Instagram , TikTok , and YouTube. View this post on Instagram. A post shared by Health & Wellness Blogger (@grivvera).

HootSuite 103

HootSuite How To Influencer Price 103

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Want to View on YouTube Instead? Source: Jeffalytics.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. Tons of them.

Data 101

Data Sentiment Marketing Advertising 101

Pixlee

AUGUST 17, 2020

Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Although TikTok is known for its talent, music, comedy, or lip-synced videos, that doesn’t mean you can’t find creative ways to use it to advertise your products. Forget About Likes, but Understand Algorithms. Stream Live Videos.

Social Media 96

Social Media Authentication UGC Communities 96

agora pulse

DECEMBER 13, 2018

In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Takeaway: A massive tightening of social media advertising rules is probably coming. Those of you using Facebook Business Manager will know that they actively use chatbots to communicate with advertisers.

Social Media 132

Social Media UGC Adwords Influencer 132

Pam Moore

JUNE 9, 2019

Narrow your focus to streamline and prioritize content creation, influencer marketing and all areas of content creation, promotion, advertising and marketing. These connections have been nurtured for more than 14 years and deliver one of the highest ROIs of any social network our agency, Marketing Nutz leverages.

Brands 105

Brands Authentication Template Templates 105

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. 1 at 7pm ET & head to our YouTube channel to watch!

Buy 138

Buy Brands Apparel Content 138

Convince & Convert

MAY 5, 2012

Do you sell advertising on your website? When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Do they buy? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Want to View on YouTube Instead? Source: Jeffalytics.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Keyhole.co

MARCH 28, 2023

Whereas you can increase the ROI while working with micro and nano influencers. This type of advertising would neither help your brand nor the influencer’s reputation. Source Sony Playstation sponsored Instagram and Youtube posts of tech influencer Justin Tse to promote their VR headset.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Pam Moore

JUNE 28, 2019

Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you.

Template 60

Template Templates Content Marketing 60

agora pulse

FEBRUARY 5, 2018

But there will be fewer opportunities to buy ads, so the prices will be higher.” That is, to see solid ROI on Facebook, businesses must invest in ads. The good news, though, is advertising done properly on Facebook and Instagram can dramatically grow your business.”

Facebook 136

Facebook News Feed Feedly 136

Hootsuite

FEBRUARY 22, 2022

The creator (“the affiliate”) earns a commission when people buy the company’s products after clicking through their links or using their codes. The main benefit of affiliate marketing for brands is being able to reach an extended audience without paying for advertising. Monitor the ROI of your affiliate marketing program.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Pam Moore

NOVEMBER 6, 2018

Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you.

Template 60

Template Templates Content Tools 60

Devumi

APRIL 24, 2015

Buy now at [link] Which is your favorite? 4: Paid advertising is the new standard One of the digital marketing trends I’m sad to report on is this. Nowhere is this more important than YouTube. One key way of doing this, and increasing your ROI on paid search, is using remarketing tools. Sorry, old writer joke.)

Trends 60

Trends Marketing Mobile Paid Search 60

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. Sales: The ability to persuade others to buy a product or service. Watch tutorials — There are tons of great YouTube tutorials that can give you inspiration for better marketing on LinkedIn. Thanks to all of the above, I’ll never have to apply for a job again.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Marketers are also planning to spend more on video advertising in 2018. Instagram added the second million advertisers in just six months.

Social Media 111

Social Media Trends Report Survey 111

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Photos by Shutterstock.

Industry 231

Industry Real Estate Social Media Travel 231

Social Media Strategies Summit

JANUARY 5, 2023

Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. Traditionally, viewers watch videos horizontally — think YouTube and Netflix. But not all social networks enjoyed equally strong years in 2022. 194 million in 2020). LinkedIn generated record ad revenues of $13.8

Trends 298

Trends Social Media UGC Marketing 298

Convince & Convert

AUGUST 22, 2012

Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. buy product, provide lead information, sign up for an event or newsletter, etc.) Filter Social Media Traffic. What: Create advanced segments for your social media channels. Create and Deploy Content Experiments.

Analytics 147

Analytics Report Social Media Google 147

ProBlogger

JANUARY 19, 2012

Has your effort and time on Facebook, Twitter, LinkedIn, YouTube, and your own blog paid off? Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. They have a really strong presence on the social web with their Facebook page and YouTube Channel.

Social Media 42

Social Media Hubspot Advertising Applications 42

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. David, Spot-on opinion.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Later

MARCH 30, 2020

Especially now, thanks to Instagram’s new checkout feature , which lets you buy products *directly* on Instagram without ever leaving the app! 20: There Are More Than 6M Active Advertisers On Facebook. This means that algorithmically-targeted advertising could be a key way to reach new markets through the home feed. #35:

Statistics 67

Statistics Social Media Marketing Instagram 67

agora pulse

JANUARY 9, 2020

Micro-influencers are the most engaging group of influencers that also produce greater ROI. less than macro-influencers and 7x less than celebrity influencers on Facebook, Instagram, and YouTube. ROI : Micro-influencers deliver 30% better ROI per $1 spent than micro-influencers and 20% better ROI than celebrity influencers.

Social Media 96

Social Media CPM ROI Marketing 96