Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. .

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. For example, poor customer service?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 15, 2016

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. Image credit: Association of National Advertisers. For example, what percentage of businesses maintain company blogs? Stratabeat ). Stratabeat ). MarketingProfs ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

AUGUST 25, 2015

Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( Image Credit: B2B Marketing Insider. Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.” Facebook Advertising. Will Facebook lose ground to Google+? Is it becoming uncool? Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 26, 2012

David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” Likelihood to Click by The Daily Numbers. SEO, Social Media and WPO. 7 ways to make SMO work in the post-Google age by iMedia Connection.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 10, 2011

How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. social media, PR, advertising) that support that activity. Tags: Marketing Research Social Media Marketing Ann Handley B.L. Tweet This!

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Research: B2B Buyers Want Content by Social Marketing Forum. by Forbes. ** 5 STARS.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 3, 2015

a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Twitter Experiencing Massive Growth: New Research by Social Media Examiner.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. I love it.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. While B2B B2B buyers age 60+ conduct online research before purchasing less than 10% of the time, younger buyers (age 26-45) do research before purchasing 50% of the time or more.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

won’t show up in keyword research tools)? Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 13, 2015

Social networks are in business and want you to be successful in your advertising”), and Deb Weinstein. Scott Fasser believes it’s a “colossal mistake” to try to use social media to persuade your target audience to buy. Interesting – though your mileage may vary.

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

DECEMBER 10, 2019

Collecting low-quality leads is even worse than generating no leads at all, because you end up wasting not only marketing dollars but also sales resources chasing prospects who won’t or can’t buy your products or services. Research from CoSchedule shows that marketers who are organized are 397% more likely to be successful.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.” by MarketingSherpa.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

JANUARY 5, 2016

Marketing Research Chart: What content sources do customers trust? The Content Preferences of B2B Marketers [New Research & Infographic] by The Kapost Blog. Reaching your ideal customer in all phases of the buying cycle is crucial. Laura Ramos details fascinating findings from Forrester Research. by MarketingSherpa.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. And their competition.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Turn B2B Buying Into a Social Experience by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190