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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Meanwhile, you’re much more likely to reach goals and expectations selling a product that people actually want to buy.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. did TikTok really make me buy it?). Social is one (crucial) lever in an integrated marketing strategy, so consumers may also learn about your brand in another channel and decide to turn to social for some quick product research.

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Beats Traditional Advertising. Reassures Prospects with Testimonials.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives. By paying attention to these advertising metrics, you can gain valuable insights into the effectiveness of your B2B marketing initiatives. Market Research and Analysis.

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How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. A couple of these positions in the advertising and marketing realms are the media planner and the media buyer. We’re here to get you started in media planning and buying so you can ride the ever-growing wave up and up. Keep Researching. The simple days are gone.

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