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Waxing UnLyrical

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

AUGUST 19, 2015

The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! Advertising Value Equivalency (AVE). The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Think about that number again. Impressions.

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Report Committee Comparison Journal

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. This is something you can then report on. This will open up your Performance on Search results report. Guest Post by Brandon Andersen.

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Metrics Analytics Google Press Release

Waxing UnLyrical

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

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