Social Media Strategery

MARCH 1, 2018

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. The worst scenario is when a reporter is interested in a story but is only willing to run it if you buy ad space, too. Why wouldn’t they?

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JANUARY 20, 2014

According to a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.” Increasing reach.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

NOVEMBER 30, 2008

It is a method of communications, a channel not unlike or more or less important than public relations, customer relationship management, advertising, corporate communications and the like. 101 , buy-in , marketing , social media , web 2.0 For example, Aberdeen recently published a report on Sales 2.0 brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, I was beyond intrigued – I was also excited and curious. That made things much easier.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. . Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139