Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. Click To Tweet The report doesn’t give a rationale for the $5 CPM. They still don’t.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. I go to Dell to buy hardware, not words.”. Like it or hate it, native advertising is here to stay. Photo credit: Wikipedia).

Advertising 289

Advertising Survey Journal Wikipedia 289

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics 138

Analytics Report Social Media Google 138

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. The post Post Performance Report: Brands already inspiring us in 2024 appeared first on Sprout Social.

Report 107

Report Brands Library Sentiment 107

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

Sprout Social

NOVEMBER 29, 2021

did TikTok really make me buy it?). This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. knowledge of the brand) makes them more likely to buy on social. Building buzz around your brand does more than just boost your reputation.

Buy 142

Buy Brands Survey Apparel 142

Forbes Social Media

MARCH 5, 2023

Have you noticed a deluge of advertisements on Twitter lately touting scam cryptocurrencies that use Elon Musk’s face? Last week, I reported on the paid ads that fraudulently use Musk and his companies to shill garbage crypto. You’re not alone. And it seems the problem is only getting worse.

Buy 96

Buy Features Twitter Advertising 96

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Read the full report: [link]. 58% of Social Media Users Don’t Ever.

Buy 91

Buy Influencer Products Social Media 91

The Realtime Report

APRIL 9, 2019

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment. If you are just getting started in business or ready for the next phase in your plans it is likely that you may have the need to buy and sell items of equipment and machinery, which can be a daunting task if you don’t know the best way to do this.

Buy 142

Buy Platform Transportation Construction 142

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Optimization vs. Reporting. The History of 28-Day Click.

Privacy 207

Privacy Advertising Aggregator Report 207

The Realtime Report

JUNE 19, 2019

How to Get Started in Media Planning and Buying. A couple of these positions in the advertising and marketing realms are the media planner and the media buyer. We’re here to get you started in media planning and buying so you can ride the ever-growing wave up and up. The simple days are gone. Keep Researching.

Buy 93

Buy How To Training Education 93

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Buy 91

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. We do have Meta’s Q3 Earnings Report.

CPM 194

CPM Facebook Sample Samples 194

Hootsuite

JUNE 8, 2020

According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Snapchat ads.

Advertising 145

Advertising CPI How To Metrics 145

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

Advertising 167

Advertising Facebook CPC CPM 167

Ignite Social Media

MAY 29, 2018

The volume of advertisements on the platform is increasing slowly due to the company’s decision to slow the increase in the number of advertisements in the news feed. Facebook has reported ad volume would be less important going forward and instead revenue growth would come from higher ad prices. And is it Worth it?

Buy 94

Buy CPM Facebook Price 94

Jon Loomer

NOVEMBER 27, 2023

Only the advanced advertisers — and those who wanted to be advanced — used it. Facebook partnered with data mining companies Acxiom, Epsilon, and Datalogix so that we could target people based on buying histories and lifestyles. It was also called the Offsite Pixel, and it was only used for reporting. Remember FBX?

Aggregator 175

Aggregator Advertising Features Conversation 175

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Jon Loomer

NOVEMBER 29, 2023

Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30. This is just one source, but it could mean that advertisers did very well during Black Friday and Cyber Monday. Since consumers were in a buying mood, a slight increase in CPM probably meant a very favorable ROAS. How did your promotions go?

CPM 152

CPM Aggregator Instagram Cost 152

Webbiquity SMM

NOVEMBER 8, 2022

82% of your prospects seek recommendations from their friends and families before buying. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Beats Traditional Advertising. Reassures Prospects with Testimonials. Reduces Marketing Costs.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. My team helps SMB owners set realistic expectations and target the channels that will generate sales for them.”

Marketing 172

Marketing ROI Small Business Yahoo 172

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. The Attribution Setting determines optimization and reporting. Let’s recap what is reported.

Conversation 174

Conversation Data Advertising Report 174

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. It’s a common problem. Really good.

Report 174

Report Sample Samples API 174

Jon Loomer

JANUARY 24, 2024

Meta’s focused on generating quality leads who end up buying from you. If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. How do we fix this?

Advertising 168

Advertising Eventful Campaign Engagement 168

Jon Loomer

OCTOBER 5, 2023

This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. Some advertisers tell me they refuse to use 28-day click. Sometime between the next 8 and 28 days, they go back to your website and buy your product. In Ads Manager, you can compare attribution settings. They bookmark it.

Conversation 146

Conversation Buy Advertising Report 146

Convince & Convert

JANUARY 3, 2014

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Buy 159

Buy Advertising Proposal Data 159

Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming. You may not buy today.

Facebook 195

Facebook URL Conversation Analytics 195

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. In support of these initiatives, Facebook is planning updates to attribution windows across our ads reporting surfaces. How Will This Impact Your Advertising? What Does This Mean?

Facebook 212

Facebook Privacy Advertising Report 212

The Realtime Report

MAY 19, 2014

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook).

Foursquare 182

Foursquare News YouTube Buy 182

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. It’s not advertising. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. It’s an incredibly turnaround. Sometimes known as publicity, earned media is just that.

Fashion 409

Fashion News Report Review 409

The Realtime Report

JULY 21, 2014

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.

Buy 173

Buy News Tumblr Social Media 173

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

agora pulse

APRIL 22, 2020

But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Whether you’re a Facebook Ads rookie or seasoned pro, you’ll enjoy hearing Amanda offering insights that will help you take your Facebook advertising to the next level. And that’s OK.

FAQ 99

FAQ Advertising Facebook Compete 99

agora pulse

AUGUST 12, 2020

Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. Although some users head to Pinterest to plan, others are ready to buy—especially once they get to know a brand. Brands Can Amplify Growth With Pinterest Advertising. Aim for consistency.

Report 105

Report How To Analytics Social Media Management 105