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Adam Cohen

Advertising

Buy

Report

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics. Do they share opinions?

Research

Research Social Media Marketing Retail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Yep, here comes that feeling of dread before a big book report is due – late nights, criticism from parents who would do it differently, sizing up my project to those built by friends. This was quite the opposite of those book reports – the book is worth the read. And then I started reading MicroMarketing. Some Criticisms.

Marketing

Marketing Tweetdeck Review Posterous

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Micromarketing: Relationship Marketing Through Advocacy

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