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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. But you can add columns for each attribution window to see how that reporting breaks down.

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Quick Refresh.

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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. How Reporting and Attribution Will Be Effected. What These Shifts Mean for Your Business.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. Click To Tweet The report doesn’t give a rationale for the $5 CPM. They still don’t.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Thatā€™s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organizationā€™s overall objectives? Click Next.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. The post Post Performance Report: Brands already inspiring us in 2024 appeared first on Sprout Social.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.