Buzz Marketing for Technology
MAY 18, 2011
I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).
Buzz Marketing for Technology
JUNE 5, 2013
These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. 38% comparison shopped online.
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Buzz Marketing for Technology
DECEMBER 8, 2010
Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.
Buzz Marketing for Technology
AUGUST 10, 2009
Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. The stronger the profile of an individual the higher the price it will be to reach them.
Buzz Marketing for Technology
OCTOBER 30, 2008
Moved past the banner ad quickly to get into “content generate share of voice†rather than buying eyeballs. Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model.
Buzz Marketing for Technology
JUNE 27, 2008
buy a link » SUBSCRIBE TO CIO. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. Advertising | Executive Programs |. Pathways Leadership Development Seminar, June 25. Managing Change: Centralizing Your IT Organization. You Used Ruby to Write WHAT?!
Buzz Marketing for Technology
JULY 24, 2008
Unlike yesteryear, people buy printed newspapers to get hard news, sports and finance, and maybe comics or the weather. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap.
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