Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. It makes sense if you think about it. Source: Jeffalytics.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re not buying homes yet, they’re renting or living with parents. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pam Moore

MAY 9, 2017

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? I'm joking but you get the point. Media is becoming more complex.

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

JUNE 14, 2022

Another smart use of SMS advertising is to announce new product releases. One of the most frustrating things for customers is discovering an item they want to buy is out of stock. With SMS marketing, you can notify customers as soon as products are back in stock, so they can buy them before they sell out again. ” will do.

SMS 107

SMS Strategy Marketing How To 107

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. The average person spends 590 minutes a day exposed to advertising , and the grocery store is no different – these sale signs are everywhere.

Retail 79

Retail Nielsen ROI Sentiment 79

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. TV relies on Nielsen ratings saying, “You know what? Google plays the long game better than any company, maybe in history.

Google 60

Google Nielsen Advertising Project 60

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. It makes sense if you think about it. Source: Jeffalytics.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Ignite Social Media

NOVEMBER 14, 2016

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Programmatic buying on the channel could increase available ad opportunities on the network, and create a more seamless experience for marketers to pay to play on the channel.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Sprout Social

MARCH 8, 2017

Social media influencers are power users who can help your potential customers make a buying decision through social networking. If you were searching for a reason to buy or try out a service, wouldn’t you want the most trusted and reliable source? Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. In other words, having a Facebook page for your small business is a great way to advertise. Sometimes when I think of Facebook, I can’t help but think addiction. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Just saying that your product works isn’t enough to convince people to buy it.

Conversation 111

Conversation How To Review Influencer 111

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 19, 2009

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. If you can’t add value, you should advertise. Liz is a frequent conference speaker and consultant to marketers on the evolving and sometimes volatile relationship between bloggers and brands.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Hootsuite

MARCH 3, 2022

We’re only going to focus on genuine engagement here, so you won’t find any info on buying likes or joining engagement pods (although here’s how that worked out for us on Instagram ). This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform.

Engagement 100

Engagement Tips Metrics Remix 100

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Sounds great, right! First things first: Why use Facebook ads?

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

NOVEMBER 20, 2013

I hate to say it, but the social-business industry has pushed crass commercialism to new levels aimed at getting customers to LIKE us, LOVE us and, above all, BUY from us. And then things got ugly, as marketers went extreme. And I went along with it. Social Marketing Speak. Forget about hammering customers with corporate messages and ads.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Ignite Social Media

SEPTEMBER 26, 2016

Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.

Social Networking 60

Social Networking News Nielsen API 60

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

SEPTEMBER 21, 2010

s to ask before buying, ESP! [link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s "How much time will you be able 2 dedicate?" what do the green red and yellow dots represent?

Social Media 155

Social Media Radian6 Strategy SM2 155

Sprout Social

APRIL 25, 2022

Visual content supports every stage of the buying process. A recent Forrester study found that short-form video plays a major role in the B2B buying process. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. It can even help brands land a spot on a coveted vendor shortlist.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. [link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today!

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Turn B2B Buying Into a Social Experience by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

OCTOBER 4, 2016

Advertise to potential customers. Listening and responding to your audience can be a great way to encourage positive word of mouth and create new brand advocates, as highlighted by a study conducted by the Internet Advertising Bureau found that 90% of consumers would recommend a brand to others after interacting with them on social media.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Twist Image

MARCH 8, 2017

The belief that we all grew up with - study hard, get a degree, get a job, get married, have kids, get a mortgage, buy a home (and a car and a big-screen TV) - is dwindling. What new kinds of marketing channels might best reach consumers who are shifting their buying habits so rapidly? . buying habits. buying habits.

Strategy 51

Strategy Nielsen Apple Startup 51

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145