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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. The soaps sold out within hours. 

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use a comparison tool on their phone to find the lowest price. Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand.

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220: What You Should Include in Your Email Newsletters

ProBlogger

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. 6 Reasons Why Your Blog Needs an Email Newsletter.

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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

You know when you’re hungry and you go into a supermarket without a shopping list, you end up buying loads of junk that you don’t really want and regretting it later. Do you need someone to create content or are you more interested in advertising? Your manager’s (and that person’s manager’s) buy-in.

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Reputation Management and Digital PR

Proactive Report

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Think of it this way — would you buy something from someone you didn’t trust? For more Digital PR Tips subscribe to our newsletter.